This is a first discussion on the forum, put forward by the ZTX team to kickstart the process of community governance. Check this full tutorial to understand more on the governance.
This proposal aims to establish and distribute a suitable budget and rewards to encourage ZEPETO creators to generate and share content related to ZTX, enhancing its visibility and engagement within the ZEPETO community.
Rationale
To incentivize Web2 ZEPETO KOLs to promote ZTX on ZEPETO and help onboard Web2 users, we propose utilizing the Community Fund to finance community-beneficial initiatives. Creating a separate incentive pool for ZEPETO KOLs benefits the entire $ZTX holder base, and we plan to use Community Fund resources to support these efforts.
Our goal is to onboard 20-30 ZEPETO creators, educate them about ZTX, and establish them as ZTX ambassadors within the ZEPETO app. Later this year, when ZTX launches its own Ecosystem chain and mobile version, these creators will lead and support the onboarding of millions of followers.
Here is a summary of our Rewards Distribution Plan:
Content Creation on ZEPETO: Offer $ZTX rewards for each piece of ZTX-related content posted and promoted on ZEPETO.
Initial Settlement Fund: Provide an initial top-up to each creatorâs ZTX smart wallet with a small amount of $ETH and $ZTX to cover engagement costs.
Bonus Rewards for Cross-Platform Sharing: Award $ZTX rewards for sharing content on additional social platforms such as YouTube, Instagram, or Twitter.
Engagement with ZEPETO Audience: Require creators to use a portion of their $ZTX rewards to purchase ZEMs for giveaways, incentivizing engagement with their followers and generating excitement around ZTX.
Content Review and Approval: Allocate $ZTX rewards for approved content.
Referral Program: Provide $ZTX rewards based on the number of successful referrals.
Proposal
Allocate a total budget of 10,000,000 $ZTX Tokens from the ZTX Community Fund. This will support multiple Creator Onboarding campaigns conducted by the ZTX Community team in Q3 2024.
Distribute rewards based on content creation, social media engagement, and other promotional activities as outlined in our Rewards Distribution Plan.
The Selection of eligible ZEPETO creators, communication and their onboarding process will be managed by the ZTX team members.
This sounds cool. Effectively, $ZTX from Community Fund is used to reward Zepeto influencers so they can bring Zepeto users to ZTX? How would that actually work? As in, what kind of tasks or campaigns would happen?
At the initial stage of the campaign, we will collaborate with a select group of influential ZEPETO creators to produce promotional content about ZTX within ZEPETO to boost visibility. As development progresses, we will gradually involve more creators and host a variety of events to encourage meaningful engagement from the web2 ZEPETO audience with our ZTX ecosystem.
For more context on our efforts to onboard the web2 audience and its impacts, you can check out this article and this X post
Are these collabs including giving them access to Genesis Homes or just the Starter home? I think it would be good to show people all the Districts. But they are maybe not holders, so it will need to âgiftâ them with homes. This can be included in the budget.
Thatâs a good point about Genesis Homes. I donât know if they should be gifted or they should buy but if they are marketing ZTX to the larger web2 Zepeto people itâs better that they show Genesis Homes also. One thing Iâm uncertain about is if these Zepeto users are generally used to p2e and especially PC environment. Zepeto looks like itâs for a younger audience and some sort of mobile app or mobile web environment would seem better to really capture Zepeto users.
Thatâs a great idea! Enabling creators with Genesis Homes can empower them to better represent ZTX to a broader audience. Itâs definitely possible to gift Genesis Homes as prizes for future creator-exclusive competitions.
You are absolutely right that ZEPETO users will feel more at home on mobile, as ZEPETO is primarily a mobile app. This is why ZTX is building its own ecosystem chain, unlocking the mobile version and more onboarding options from ZEPETO. You can read more on this here
This proposal is aimed at creators in ZEPETO, which is a first foundational step before onboarding their audience. Before the mobile app is here for ZTX, building understanding of ZTX and educating creators about us will build relationships we will need down the line to secure their help and promotion of ZTX once it is ready for all (including mobile exclusive) players!
I think 10 million ZTX for âselectâ 20-30 individuals who do not even necessarily own genesis homes is way too much.
Considering that owners of 4000 gen homes got mere 4 million ZTX total in the last event for top 100 performers.
This proposal gives too much ZTX per person compared to what has been given to home owning players.
Or maybe you can provide them with a standard home but with all the crafted items? And less tokens? I know we need them to test the crafting things but if they have to wait to craft what they need, may take some time:slight_smile:
And Genesis home as prizes is a good idea!
i really like this idea!!!
Gave them a genesis house and one of each items so they could promote the project and if they want more items, they could craft it themselves.
As the incentive for content creation could be given after a certain time, let say every trimester depending in their commitment and impact.
Itâs important to note that these 10 million tokens are not allocated for a single activation. This budget is intended for multiple rounds of different campaigns that we will hold over time, aligning with the ongoing development of ZTX. Also, the creators will earn rewards based on their performance and contributions, which helps us achieve our broader goal of expanding our user base and driving more activity within ZTX.
I think giving or not giving Genesis Homes is an independent decision that the ZTX team can make as itâs their treasury. I would be happy to see Zepeto influencers be more motivated to test out and showcase Genesis Home functionalities, but that issue is independent of the Community Fund discussion we are having.
Using community funds to incentivize new builders/creators/projects that can help expand the ecosystem is a common directive in any protocol. Itâs a community âfundâ meant to finance programs that help increase users or tvl, etc. And it should be deemed separate from incentives to reward normal users (thatâs what the X2E pool is for, otherwise why have that X2E pool at all?).
Asking why incentivize Zepeto influencers and comparing that potential reward size to Genesis Home owners is missing the point. The nature of the Genesis Homeowner airdrop was closer to an X2E airdrop, or a general TGE airdrop. These users are not necessarily KOLs (although there could be some in there), and it is a completely different proposition to incentivizing influencers who could execute marketing campaigns to onboard more web2 Zepeto users, thereby increasing the value of $ZTX and on-chain metrics. Right now crypto needs more adoption, and ZTX also needs more hype. So if the Community Fund is used in a way to get more influencers to onboard more people and create more hype for ZTX, thus help $ZTX price go up, Iâm very much in favor of this. Of course, I am trusting that the ZTX team will make prudent decisions so as to maximize the value of their budget and get many influencers, most bang for the buck, etc.
But also providing influencers with a tangible product - like Genesis home and inventory items, to experience and promote is likely more effective than simply offering $ZTX reward.
A structured onboarding and content creation guidelines, where influencers are given the opportunity to fully engage with the product, could lead to more authentic and impactful promotions. A balanced approach that incentivizes influencers while also ensuring they have a genuine connection to the offering is more likely to yield positive results.
And as for the $ZTX rewards, it will follow based on their commitments.
I like this initiative very much!
If this 10M $ZTX pool isnât for a single activation but different marketing event with Zepeto creators to expand ZTX to their followers itâs a win win.
The discussion about Genesis Homes is pretty interesting, what if a portion of those 10M $ZTX is reserved to buy floor Genesis Homes to reward creators and not only $ZTX.
Iâm not sure about the amount, but around 15 Genesis Homes?
Or a fix amount of ZTX, example 500k
I think this is a brilliant idea that the ZTX team can consider for this campaign! Being a Genesis Home holder definitely enhances the sense of belonging within the ZTX community. Rewarding Genesis Homes to these creators for their commitment and contribution in bringing web2 ZEPETO audiences to ZTX makes total sense. This will undoubtedly strengthen our bond with the creators and show our appreciation for their efforts
I support this proposal
In order to onboard Zepeto Users into ZTX this activations must be aggressive. By this I mean very consistent, multiple Zepeto Creators and invest a good amount of money.
The best way to create activations with official Zepetors is through giveaways and related content. Most Creators will need to invest time and money to do this. If we want this creators to motivate and onboard the users we need to motivate and onboard them first and get them exited with the project. At first they will be motivated by money incentives more than an NFTs if they are normies.
I like the fact that the payment method is $ZTX. This will make them to get involved with crypto and learn. Same way some portion of the $ZTX should be invested in the giveaways. Make $ZTX giveaways so Zepeto users get familiar with cryptocurrencies as well. This way you get regular Zepeto users to promote ZTX organically.
Activations for example. âCreate your Zepeto Avatar in ZTX and share a post with the hashtag #MyZepetoInZTX 50 winners of 1,000 $ZTXâ
Many things can be done. But having a great amount of investment is crucial for success.
