First Discussion: ZIP 001: ZEPETO Creator Onboarding Campaign

Fashion District
21

Curious about the creators. Will ZTX be sharing info about the creators? It’d be cool to see some of their past work. Also, where will their content be shared?

3 Likes
22

This is a strong initiative to boost ZTX’s presence within the ZEPETO community. By incentivizing ZEPETO creators to generate content and engage their followers, the proposal effectively leverages existing networks to drive awareness and adoption of ZTX. The multi-tiered rewards system, including content creation, cross-platform sharing, and referral bonuses, is well-structured to maximize reach and engagement. Allocating 10,000,000 $ZTX Tokens demonstrates a solid commitment to this onboarding campaign, and managing the process through the ZTX team ensures proper oversight and alignment with the project’s goals. Overall, this proposal is a strategic move to foster community growth and enhance ZTX’s visibility. Let’s go ZTX :raised_hands:

3 Likes
23

I fully support the idea of recruiting Web2 ZEPETO creators to promote ZTX and onboard ZEPETO users to ZTX. However, I believe it is essential to establish clear criteria for selecting creators and standards for earning rewards.

Creator Selection Criteria

  1. Number of Followers: This includes followers within ZEPETO and on social media platforms such as Twitter, Instagram, TikTok, YouTube, and Facebook.

  2. Impressions on Each Account: It’s not just about having many followers; the engagement on their posts in ZEPETO and on social media should also be considered. Having many followers alone is not enough.

Criteria for Rewarding Creators

  1. Number of Onboarded Users: How many users have been successfully onboarded? Are these users active? There should be clear standards for earning rewards based on these factors.

    If we are allocating a budget to hire creators, it is crucial to set clear KPIs and provide appropriate rewards to creators who meet these targets. Onboarding inactive users is pointless. We need a system to ensure that the onboarded users are active.

Concerns

  1. Majority of ZEPETO Users are Minors: ZEPETO has over 400 million registered users, most of whom are minors. We need to establish rules to prevent issues such as minors purchasing cryptocurrency without parental consent. This could be catastrophic, especially in countries like Japan where such incidents are taken very seriously.

By implementing these criteria and addressing the concerns, we can ensure a more effective and responsible approach to onboarding ZEPETO users to ZTX.

5 Likes
24

I support this proposal:

  1. Outreach/Onboard/Exposure - In order for ZTX ecosystem to continue its sustainability, at some point we do need new users, new community members, new members who are committed and aligned with the vision.

  2. Goal - 20-30 ZEPETO creators - I see this as a grand endgame, as a start, I believe a strong selection by the ZTX board of maybe 5 KOLs to push contents and engagement. (I personally feel that as an user, I can’t focus if a total of 10 or more contents pushed at similar time. Too much contents, hard to focus, may end up having different forms of groups with different views)
    Start small, aligned, pick up more creators along the way.

  3. Rewards Distribution Plan - I don’t see big issue with this.
    Maybe some suggestions: Allowing additional alternative, the creators able choose their rewards in the form of $ZTX or a Genesis Home. < Reason because maybe there are always web2 creators looking into joining ZTX but yet to have the chance> How? They can choose either to receive their $ZTX immediately or stack them until it reached the same value of a Genesis Home, and opt for NFT using the $ZTX they’ve earnt.

  4. Declaring a marketing proposal with big rewards like 10,000,000 $ZTX. Yes it is an aggressive way, pros and cons: while in a good way, it is eye catching and definitely will attract web2 users. As for the cons, this big number will attract questions by existing members on the lop-sided amount. As holders, so far is around 8million distributed? Ultimately, I don’t see this as an issue, if the transparency of break up plan is shown in details. Like a long term timeline spread for 10million $ZTX. Also, do continue to 3 months vesting system.

Can’t wait. :smiling_face_with_three_hearts:

5 Likes
25

Absolutely! we will be sharing information about the participating creators with the community. As ZEPETO creators, most of their work will be showcased on ZEPETO, but they will also post content on other social platforms such as YouTube, Instagram, and TikTok, providing additional exposure. Once their content goes live, we plan to share periodic updates with the community in Discord.

1 Like
26

Absolutely agree that getting the creators excited about ZTX’s vision and onboard with us is crucial for the success of a larger-scale onboarding of web2 users. This is why the creator onboarding campaign is so important, and I appreciate having you, Maui, in our community to provide valuable insights as a ZEPETO creator!

1 Like
27

Hi everyone,

Now that we have gathered enough feedback and discussion with the community, we will move this proposal to the ZIP category and initiate an informal poll before proceeding to the official vote on Snapshot next week!

Also, FYI, based on the insightful feedback from the community, we decided to include Genesis Home NFTs as rewards for the creators. These will come from our treasury, so there will be no change in the original proposal :blush:

Thank you for your contributions and support :+1:

5 Likes